Smart Enterprise Magazine

Volume 7, Number 1, 2013

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What the Boss Wants to Drive assist systems (ADAS). In these systems, sensors and compute power work together to help drivers avoid accidents. ADAS uses lidar (light detection and ranging), radar and video sensors to warn of possible accidents ��� whether ahead, between lanes or at intersections. Another feature, driver monitoring, detects when the driver is drowsy or otherwise impaired and, in some cases, flash or sound a warning and even apply the brakes. And adaptive cruise control, lane keeping and parking assist all work to help drivers stay safe. ADAS has been shown to reduce the number of accidents and auto-insurance claims, according to the Highway Loss Data Institute (HLDI). A study conducted by HLDI compared Acuras, Mercedes and Volvos that contained collision-avoidance systems to comparable cars that did not. The results: Cars with the technology had 10 to 14 percent fewer accidents. The HLDI study also found that adaptive headlights, which turn in Above, Google���s experimental response to the steerself-driving car. But how real is ing wheel, led to fewer the prospect of autonomous vehicles on the road? insurance claims. As beneficial as ADAS is, the technology becomes useless if an out-of-control truck bears down on you, or if bad weather blocks a sensor. To remain safe in such situations, a car needs to be fully connected to other vehicles (vehicle-to-vehicle, or V2V) and to road-based infrastructure (vehicle-to-infrastructure, or V2I). Percentage of auto executives rating as ���important��� Safety innovation 64% Internet connectivity and built-in technologies 49% Telematics/personal assistance devices 42% 0%10 20 30 40 50 60 70 DATA: KPMG, Global Automotive Executive Survey, 2012 Note: Multiple replies were permitted likely be powered by Dedicated Short Range Communications (DSRC), a version of Wi-Fi radio that runs on bandwidth dedicated to automotive use. Wi-Fi Direct, a peer-to-peer technology, lets smartphones and tablets connect without a wireless hotspot. GM, for one, is experimenting with using Wi-Fi Direct to alert drivers over their smartphones of nearby pedestrians and cyclists. Wi-Fi Direct could also enable a car owner to securely transfer music files and contact information from a home computer to a vehicle while it sits in the driveway or garage. The fully connected car is still a vision for the future, though there is much activity around it. For example, the U.S. Department of Transportation is now conducting a pilot program in Ann Arbor, Mich., to determine whether DSRC-based V2V and V2I systems can improve safety and traffic flow. So far, driver acceptance has been excellent. Later this year, the U.S. agency will determine its next step, which may include rules and standards that allow cars from different manufacturers to be networked. One key task for IT involves integrating isolated sensor systems with V2V and V2I communications. ���Connected-car and sensorbased systems create different elements of total vehicle safety,��� says researcher Wallace. ���When conflicting signals come in, should the vehicle come to a stop, or is the information bad? Some sharp information technology will be needed to create that synthesis.��� Connecting All Cars Another opportunity relates to big data. When millions of V2V connectivity means that each vehicle is linked to nearby connected cars are constantly broadcasting information about vehicles and can conduct two-way communications. V2I entails traffic, road conditions, weather, vehicle status, driving habits linking vehicles to intersections, road signs, traffic signals, con- and more, how will carmakers, insurance companies and othstruction sites and other infrastructure ers mine the hidden gems? That���s still elements. Networked this way, the conunknown. But whoever answers these quesnected car becomes what Richard Wallace, tions could improve quality, reduce costs Director of Transportation Systems Analysis and enhance customer service through at the Center for Automotive Research, immediate access to vehicle fault codes and calls ���a moving element on the informaservice records. Data on traffic, weather and tion superhighway, with big implications road conditions could be aggregated and Embedded connectivity will for vehicle-to-vehicle safety.��� sold as a service. And the ownership expedrive revenue because: Connected cars, Wallace adds, ���just can���t rience could be enhanced by CRM-type crash into each other. By continually comknowledge of the customers��� preferences, n Aftermarket availability of systems municating position heading and speed, the such as favorite stores, driving routes and such as OnStar will be popular. system will not allow two vehicles to occupy musical tastes. n Integration of smartphones into the same piece of land at the same time.��� ���It���s going to take complex algorithms consumer vehicles will be standard The autonomous car intelligence has full and massive server power to manage that by 2016. control of the gas, steering, brakes and other data and convert it to value��� says Magney controls, and it can take evasive measures. of IHS. ���But from an IT standpoint, it���s right n Commercial telematics will grow Also, V2I links can alert drivers to upcoming around the corner.��� n because it can increase driver traffic signals, as well as road hazards and efficiency and help manage costs. congestion they may want to avoid. Tom Farre is a former Editor of VARBusiness Source: Juniper Research, 2012 The fully connected car relies on several and a freelance journalist who has covered IT technologies. Both V2V and V2I systems will for two decades. 30 Photo: Courtesy of Google Inc. Why Intelligent Vehicles Will Generate $14.4 Billion by 2016

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