Smart Enterprise Magazine

Volume 8, Number 1, 2014

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KEEP UP WITH SMART ENTERPRISE… WHEREVER YOU ARE Join us on LinkedIn at bit.ly/Linked _ smart SMARTPHONE Now available on the App Store. bit.ly/ SmartEntApp ONLINE View full issues from your computer's Web browser. bit.ly/SmEnt TABLET View full issues with our native app. smartenterprise app.com/ PUBLISHER Mark Hoffman EXECUTIVE PUBLISHER Penni Geller ASSOCIATE PUBLISHERS Lucille Deane, Loni Frazita EDITORIAL DIRECTOR Loni Frazita COPY CHIEF Janice Chen PROGRAM DIRECTOR Ellen Lalier VP, CREATIVE DIRECTOR Rafael Soberal, RICG ART DIRECTOR Pablo Lauria, RICG ART DIRECTOR Lauren Brennan, RICG DIGITAL CREATIVE DIRECTOR Dave Nicastro, UBM Tech PRODUCTION Lauren Heller, UBM Tech CONTRIBUTING WRITERS Karen J. Bannan, Denise Dubie, Jason Meserve, Holger Reinhardt, Peter Waterhouse To subscribe to Smart Enterprise ® magazine, please visit join-see.com/magazine To contact Smart Enterprise, email us at: contactus@smartenterprisemag.com For information about advertising in Smart Enterprise, email us at: advertising@smartenterprisemag.com Copyright © 2014 CA All rights reserved. All trademarks are the property of their respective companies. Reproduction of material appearing in Smart Enterprise is forbidden without permission. Smart Enterprise (ISSN 1934-6107) is published quarterly by United Business Media LLC, 600 Community Drive, Manhasset, NY 11030, in conjunction with CA Technologies, One CA Plaza, Islandia, NY 11749. PRINTED IN THE USA Welcome to the 22 nd issue of Smart Enterprise magazine where our focus is on what IT leaders are doing to collect data and how they're using it for better business results. Whether you are new to Big Data and just starting your journey or consider yourself a pro, our Smart Practices section, "The Blueprint: Best Practices to Take on Big Data," will show you the best ways to get started or how to stay on course. Our Smart Industry article, "Big Data Stars of Today," takes a look at three industries—financial services, healthcare and retail—that are using data to meet customer needs. We discuss the similarities and differences in how these sectors are managing, monitoring and securing data to create a great customer experience. Meeting customer needs and creating a better experience is putting a great deal of pressure on the business. IT operators need more information and insight to deliver business services more reliably, so it's more important than ever to make sure your systems are up and running. Green lights across the board may offer the illusion that all is well, but trouble could be lurking below the surface. With millions of metrics to look at, how does an IT professional or team find the proverbial needle that could be located in one of many haystacks? In our Smart Solutions article, "Unlocking the Power of Analytics," we explore the power of application performance management data to help you find and turn data into usable information for decision-making. In addition, a new trend is occurring in business called collaborative economics: Consumers are shifting from purchasing goods and services to sharing them. As John Michelsen, CTO of CA Technologies, puts it, "Businesses everywhere suddenly find themselves operating in markets where people would prefer to share goods rather than own them outright. The only way to succeed now is to radically shift thinking by embracing opportunities based on collaboration, rather than control." We're seeing this with the rise of new businesses such as Airbnb and Zipcar. Our lead feature, "Learning to Share," discusses the impact of this change and how it presents both a problem and an opportunity for IT and business leaders. How about you? Do you have Big Data plans in the New Year? I welcome your comments and questions, online or at editor@smartenterprisemag.com. Loni Frazita Associate Publisher and Editorial Director editor@smartenterprisemag.com Editor's Perspective I n s i g h t s a n d P e r s p e c t i v e s f o r t h e C I O ® A recurring award winner, Smart Enterprise has been honored with MIN, Ozzie, APEX and ASBPE awards for design and editorial excellence. Experts tell us it's not the amount nor even the complexity of data that's important—it's how you use it. Big Data: Big Deal or Big Rewards?

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