Smart Enterprise Magazine

Volume 8, Number 1, 2014

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T he digital economy is currently growing at seven times the rate of the rest of the European economy. This is due in part to initiatives, such as the European Digital Agenda, which are improving Internet access and connectivity across the region. The creation of a single, all-encompassing digital economy is the ultimate goal, allowing for more information to be shared, stored, accessed and moved than ever before. As a result, greater expectations are being placed on CIOs to develop ways in which their organizations can utilize IT, recognizing its ability to support sustainable growth. The faster we share and process data, the faster it accumulates; as IT infrastructures are evolving to cope with the expanding amounts of information (i.e., Big Data), there is also more opportunity to use it. Developers, for example, can use Big Data to simulate the behavior of complex systems while developing new applications. This approach to analyzing data and using it to create new, innovative technologies is how organizations will survive and grow in a flourishing digital economy. Naturally, a more active digital economy comes with a higher risk of security and privacy violations. The European Union Data Protection Directive was introduced two years ago to protect and empower those whose data fuels the digital economy. With consumer privacy concerns increasing in recent years, it's important that organizations are transparent about their compliance with security requirements. The way data is collected, analyzed and moved has acquired enormous economic significance. Yet it's important to remember that the fluidity and flexibility of the process is what has contributed to the development of the digital economy. Further consideration must therefore be focused on utilizing security measures that do not impede accessibility. The Digital Agenda has driven consumer demand for simplicity when engaging with organizations. This should also be a priority for CIOs who wish to open up their organization to different users (e.g., customers, partners and employees) easily and securely. The main advantage is that the overall experience when engaging with an organization on any level is more efficient and positive. CA Technologies focuses on identity access and encryption— creating and using data that's unique to each user—which provide a secure environment through which users can access applications. This is an excellent example of how to make systems and Big Data more secure without creating additional work for the user. The opportunity is for organizations to become better aligned to the objectives of the Digital Agenda in order to contribute to and benefit from the digital economy. One of the biggest challenges organizations face, however, is managing and securing Big Data while utilizing it to contribute to sustainable growth, both for the organization and the digital economy. CIOs must recognize how Big Data, growing as a result of a single digital economy, can not only be used to drive new technology innovations for their organizations, but also to improve engagement with users across all levels. MARCO COMASTRI is General Manager, EMEA, CA Technologies. The Digital Agenda Driving connectivity across Europe: how organizations can operate in a growing digital economy. | By Marco Comastri Leadership Perspective IMAGE: CA TECHNOLOGIES 5 201 4 • SMART ENTERPRISE

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